Building a trilingual recruitment agency website for Explorem

Explorem is a recruitment and training agency in Marrakech that prepares Moroccan nurses for jobs in Germany: German and nursing courses, job placement, diploma recognition, visas and support after arrival. I built its recruitment agency website as a freelance developer in 2024. It speaks to two audiences at once, candidates and German employers, in English, Arabic and German.

What does Explorem do?#

Explorem was founded in 2021 by its two managing directors, Abdessamad Aboul Ossoud and Dr. Gracila V. Ucag. The agency covers the whole path from a nursing school in Morocco to a hospital job in Germany. On its own site it reports presenting the programme to more than 2,000 student nurses and graduates, and more than 800 of them signing contracts with the programme.

That path has a lot of steps, so the recruitment agency website is organised around who is reading: one page for nurses, one for employers, each listing its steps in order.

Two audiences, two clear paths#

The candidates page lists every service a nurse goes through, grouped in the order they happen:

• Training: online and onsite German and nursing courses, with a certificate for each completed level.
• Job placement: diploma review, a professional CV, interviews with an interpreter, and a bilingual contract.
• Recognition: the deficit notice, ZAV approval and the knowledge test, until the professional certificate arrives.
• Arrival: visa and work permit, then registration with the city, a bank account, health insurance and an apartment.

The employers page speaks to German hospitals and care providers instead: candidate profiling (starting from a B1 German level), qualification checks, monitoring of each candidate's language training, visa support and follow-up until the recruit has settled in.

Registration without friction#

The main action on the site is a short registration form: name, email, phone and a CV upload. Nothing else is asked up front: the diploma review and everything after it start from that CV, so the first step stays short enough to do from a phone.

Why a recruitment agency website needs three languages#

Explorem serves Moroccan candidates and German employers, so the site runs in English, Arabic and German, each on its own URL (/en, /ar, /de) with the right language tag, so search engines can show the right version to the right person. The Arabic version runs its navigation right to left.

News that builds trust#

For a nurse deciding whether to move abroad, proof matters more than promises. The homepage keeps the agency's latest updates up front, and its "What We Have Achieved" section lists concrete milestones, such as 22 nurse candidates relocated to Cologne in April 2024 and a feature on ZDF heute, the German TV news programme.

The stack behind it#

The site is built with Next.js and Tailwind CSS, with MongoDB (through Prisma) for its data and Auth.js for authentication, and it's hosted on Vercel. Besides the build, my job covered the site's performance and its search visibility.

If you want to see how I approach a larger platform with live classes and payments, read the Schoolaris case study.

See it live#

You can visit Explorem and its candidate services. The rest of my work is on my projects page, and if your agency or school needs a site that works in several languages, get in touch.