A clinic website where patients request an appointment without calling

Clinique Chifa Tasnime is a private clinic in the centre of Marrakech. Its emergency and intensive care services run 24 hours a day, 7 days a week, and its specialties range from surgery, cardiology, pulmonology, orthopaedics and imaging to interventional cardiology with open-heart surgery. On site it has operating theatres, hospital rooms, a laboratory and medical imaging.

Patients look for a clinic on Google, often on their phone, with one precise need: a cardiologist, a scan, an emergency at night. A single 'our services' page can't answer each of those searches, so every specialty needed a page of its own.

Many of the calls a clinic gets are the same few questions: opening hours, emergencies, insurance. The site had to answer them first, and let a patient ask for an appointment with a short form instead of a phone call.

Patients now find a page for each specialty, the answers to common questions, and the appointment form one click away from every page. The clinic receives the name, phone, service and preferred date, then calls back to confirm. With one page per specialty, each one can answer its own Google search.